Despite the challenges associated with buying quality business insurance leads, there are steps you can take to ensure your success. Since many agents find business leads easier to close compared to more competitive lines such as auto and life, they are a popular product.
To increase your chance of success, avoid this common mistake: only focusing on large commercial insurance policies. These prospects may net a higher commission, but they are also more difficult to find and close. Instead, keep an open mind and don’t be afraid to do business with companies interested in a small liability policy or similar coverage.
To increase your chance of conversion and keep your costs to a minimum, look for lead providers that offer pre-defined business categories or filters. This allows you to target a particular segment of the commercial insurance industry, based on your current offerings. All of the providers listed below meet this criteria.