Anybody who owns a home needs home insurance. As an agent that offers P&C lines, you can focus your business on new homeowners as well as those who are interested in changing policies.
Most internet insurance lead generation services have a strong focus on home insurance due to the large number of consumers interested in buying this type of coverage. However, increased competition among agents and brokers can make the process of buying leads challenging.
The most successful agents find a way to combine the purchase of leads with traditional marketing methods. As you begin to think about buying leads, the following tips can help you achieve success:
- Filter leads by location (geographic filter) to target consumers in your area
- Set a budget based on past performance to better your chance of a positive ROI
- Filter by property type including: single family home, multi-family home, rental property, vacation property, etc.
The following companies sell high quality home insurance leads.